Case Study

Boehringer Ingelheim

GAMEIN's VR Healthcare Simulation for Boehringer
Ingelheim: A Case Study on IPF Awareness

Executive Summary

GAMEIN developed a groundbreaking Virtual Reality (VR) simulation for Boehringer Ingelheim UAE to foster a deep understanding of Idiopathic Pulmonary Fibrosis (IPF) among healthcare professionals and visitors. This case study evaluates the deployment and impact of the VR journey, which vividly emulated the daily experiences of IPF patients.

Objective

The program was designed to:

  • Provide an experiential perspective of IPF symptoms for enhanced empathy and understanding.
  • Utilize state-of-the-art VR and haptic technologies to simulate the sensory experience of IPF.
  • Localize the experience for the Turkish audience, catering to regional nuances.
  • Measure the increase in awareness and comprehension of IPF challenges among medical practitioners.

Approach

Leveraging the Meta Quest Pro, b-haptics vests, walking sensors, and an array of air fans, GAMEIN crafted an immersive experience that mimicked the sensory and physical limitations of IPF patients. Participants could feel the constricting sensations of breathlessness and the struggle for air, contextualized within a patient’s typical day.

Key Features

Result

The VR experience led to transformative outcomes:

Conclusion

GAMEIN's VR Simulation for Boehringer Ingelheim has been pivotal in educating healthcare professionals about IPF. This case study demonstrates the power of immersive technology in medical education, providing a visceral understanding that goes beyond traditional methods. The incorporation of advanced VR gear, haptic feedback, and environmental elements created a compelling and informative experience.

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